Why Us

  • Independency
  • Competency ” We are Drilling Fluids Experts, not  just traders!”
  • Experience
  • Regional and global presence
  • Strong supply chain
  • Network of unbiased and reliable fluids laboratories
  • Reputable partners
  • Access to fluids expertise
  • Principle core values
  • Commitment to QA/QC and HSE
  • ISO 9001 and 14001 Certified Company

  • Independency

    We are independent and we work in an objective and unbiased manor. Our products, solutions, technologies, consultancy services and 3rd party lab testing are independent form the major drilling fluids service companies. This means we work to serve the client interest, not that of a particular company, we only recommend the products that will service your requirements and add value to your origination.

  • Competency “We are Drilling Fluids Experts, not just traders” 

    Novel entrepreneurs with solid experience for more than 22 years in drilling fluids applications, combined with excellent business skills.

    Optimize® has a diverse team of professionals with worldwide experience in the application, operation, development, sales and sourcing of drilling fluids and oilfield chemicals. We have the a ability to support our customers in any of their challenges whether it is technical, operational, logistical or commercial to ensure the maximum value of our services. Through our global relationships and partners we have access to the best solutions available.

  • Experience

    Our team has extensive experience running drilling and completion fluids in Egypt, Syria, Libya, GCC, USA, Russia and Canada. Land, Offshore and Deep Water. HPHT and ERD. Serving major clients, e.g. NOCs: Egyptian EGPC companies, Libyan NOC companies, Syrian Al-Furat Company, ADNOC UAE Companies, and IOCs: Apache, Shell, Bp, Bg, Tullow, Oxy, Nippon, Japex, Woodside, Eni, RWE Dea, Statoil, Total, Husky Energy and ExxonMobil.

  • Regional And Global Presence

    Optimize® head office is based in Cairo, Egypt. However, we have a representation offices in Canada and soon in UAE.

  • Strong Supply Chain

    We have agreements with third parties in USA, Europe, China, India, UAE and Indonesia and Locally in Egypt to manufacture our products. Also, we have ones with competent freight forwarders and logistics companies locally and overseas. That gives us both comparative and competitive advantages. Our Supply Chain Director, is a former director of same division in a major E&P oil company. Responsible for managing the procurement function and leading the strategic sourcing and supplier development strategies. Utilized category management and supplier performance management approach to develop key suppliers to leverage best cost, technical capabilities, innovation, and continuous improvement to deliver best in class total value creation.

  • Network Of Unbiased And Reliable Fluids Laboratories

    We have agreements with and access to independent drilling fluids and cementing laboratories which are equipped with industry-specific state of the art equipment that is being subjected to regular calibration schedules to ensure the accuracy of the measurements. The Labs we are dealing with are ISO and API – Spec. Q1 approved and API QMS registered. We complement the lab results with unbiased data interpretation and recommendations.

  • Reputable Partners

    We have agency and distribution agreements with reputable partners. M&D Industries, Gumpro Ltd, India and others soon. With our diverse market experience, international agreements with reputable principles and suppliers, we have limitless access to the best technologies in the drilling fluids and oilfield services.

  • Access To Fluids Expertise

    We have access to more than 65 drilling fluids engineers and expertise of different calibers should support services is needed.

  • Core Values

    Optimize®‘s work is based on a number of key principles, they guide whatever we do, wherever we do it: Independency, Efficiency, Accountability, Integrity, Respect, Safety and a sense of responsibility to our society.

  • Commitment To QA/QC and HSE

    Optimize® commits itself and all employees to strictly follow the company HSE and Quality policies. Also, respect and follow clients HSE policies. No matter the size of the task, there is always a safe and efficient way to perform it. We don’t compromise our focus on HSE or QA/QC for better business results.

  • ISO Certified Company

    Optimize® is ISO 9001:2015 and ISO 14001:2015 certified company.  The ISO 9001:2015 Quality Management System includes a quality planning requirement along with policies, objectives and quantifiable targets. The ISO 14001:2015 Environmental Management System provides a framework for a strategic approach to Optimize’s environmental policy, plans and actions.